Prematurity Awareness Month

Huggies(R) No Baby Unhugged (PRNewsFoto/Huggies)
It's only fair to share...Share on FacebookTweet about this on TwitterPin on PinterestShare on Google+Share on StumbleUponShare on LinkedInShare on Yummly

Disclosure: I received products in exchange for this post. The opinions are all 100% my own and may differ from yours. 

Huggies(R) No Baby Unhugged (PRNewsFoto/Huggies)

Did you know that November is Prematurity Awareness Month? I have always thought that this is such an important topic. I honestly didn’t know til recently that they had a month for this. I’m very glad that November can have this awareness month though. I completely support this month on premature babies. It’s so important to know all your facts about babies.

Parents have been instinctively hugging their babies since the beginning of time, but research shows that this natural act can do more than calm a cry or soothe some stress. Hugs can help keep a baby’s heart beating at a normal rate, improve sleep and support healthy weight gain, according to a recent Huggies study titled “The Power of Human Touch for Babies.”

Hug your babies as much as you want! I remember when my girls were born, and I hugged them often and still do. I think it creates a great bond with your children as well. It’s always nice to feel loved, and hugs can really help out with stress.

No Baby Unhugged will help babies in the Neonatal Intensive Care Unit (NICU) get the hugs they need when moms and dads can’t be there, by funding grants for volunteer hugging programs in U.S. hospitals. NICUs are increasingly integrating volunteer hugging programs to make sure that the approximate 380,000 pre-term infants born in the U.S. and other newborns receive enough human contact for their health and welfare.

For every person who signs up to become a Huggies Member at, Huggies will donate $5 to support volunteer hugging program grants for hospitals.

I have already signed up, so I really hope you will help out by signing up too. It doesn’t take a lot of time to sign up. $5 is a lot for one person to sign up, so I hope that we can get many of you to sign up and support this!


Other elements of Huggies No Baby Unhugged includes creating special diapers and wipes for the tiniest of babies and continued Huggies product donations across the country to fight the diaper need issue in America.

The Tiniest Hugs: 

In partnership with NICU Nurses, Huggies created a distinct set of specially-designed diapers and wipes to match the unique needs of premature infants to ensure these babies have the products they need to thrive. New Huggies Little Snugglers Nano Preemie Diapers and Huggies Little Snugglers Micro Preemie Diapers are soft, gentle and fitted for the most delicate babies. These special diapers are 100 percent hand inspected, folded individually and packed by hand to ensure babys delicate skin is clean and healthy. Every dedicated Huggies worker puts a personalized sticker and their name on each box, confirming that it has been handled with care. Huggies Natural Care Extra Sensitive Wipes are the first and only baby wipe specifically designed for premature skin to gently glide while cleaning babys fragile, compromised skin.

Making a Difference in Diaper Need: 

Kimberly-Clark first brought the issue of diaper need to the forefront in 2010, when a groundbreaking Huggies study revealed one in three U.S. moms suffer from the inability to provide fresh, clean diapers for their babies. These parents often have to choose between paying for food or diapers which can lead to increased stress and strife. Huggies has donated more than 200 million “hugs” in the form of diapers and wipes since 2010 and helped build up a capability of 300+ diaper banks across the country as the founding sponsor of the National Diaper Bank Network. Huggies No Baby Unhugged will continue to help ensure babies get the hugs they need in the form of diaper and wipes donations. Parents can help give hugs too by simply donating their points through the new Huggies Rewards app or on

Disclosure: I received products in exchange for this post. The opinions are all 100% my own and may differ from yours. 


  1. This is such a great campaign. Huggies is the only brand of diapers I used when my kids were little. It was always dependable.

  2. A friend of mine just had a baby at 29 weeks. I couldn’t imagine having a premie. WHat a great campaign that Huggies is doing!

  3. I love cuddling with my kids even if they are all grown ups. I think hugging is one of the most important ways to show your love. This is a great way to raise prematururity awareness.

  4. I can’t stand the thought o a baby wearing a diaper longer than necessary. I would help a momma provide diapers to prevent this.

  5. My sister-in-laws friend had a micro-preemie. I don’t remember how far along she was when he was born but he was less than 2 pounds and just over a foot long. He was hospitalized for a really long time but he made it and is 13 now. He has had a lot of struggles with his vision, and I believe he has some learning delays as well but nothing too severe. He is in special education classes at a public school. It is really amazing how some kids get such a difficult start at life but end up quite successful.

Leave a Reply