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Selling On Azure Marketplace
When you’re looking to sell at scale, Azure Marketplace is a great choice, but it isn’t always easy to get started. Azure Marketplace has the tools you need to join and rise above the more than 17,000 apps and services available today. Their approach to Azure Marketplace takes the pain out of the picture, helping you make the most of SaaS offer support, per-seat pricing, and more.
Getting your software out there can be a bit of a challenge, from lack of resources and a steep technical learning curve to finding the right structure that best suits your needs. They help hundreds of software companies get listed on Cloud Marketplaces every year, so they can massively reduce the time, energy, and effort required, achieving a predictable and repeatable outcome without the need for advanced engineering.
Steps
1. Get Your Product on the Shelves
From access configuration, journey mapping, and strategy development to removing sales and customer success barriers, they’ll manage the listing process step by step.
2. Get First Wins, Then Scale
Private Plans are the most flexible way to transact, allowing you to bring the custom terms and pricing to your customers as efficiently as possible. As your co-sell business expands, the Tackle platform grows and scales with you, simplifying the sales process, taking the guesswork out of deal status, and untangling the story for Sales Ops.
3. Analyze & Optimize for Results
Optimizing can be hard. With advanced integrations into reporting sources, deep analytics and insights, and an evergreen strategy that keeps your listings fresh. The platform provides the hooks to support your growth, with auto-provisioning, transaction activity, UI-driven metering, and robust management of Private Plans.
What Offer is Right For You
Azure Marketplace’s offer types can be configured in different ways to enable different publishing options, calls-to-action, provisioning, or pricing — but which one is appropriate for your business? They’ve done all the leg work on Azure Marketplace, so you don’t have to. They’ll help you evaluate your options and pull all the right levers so you can sit back and watch your business grow.
The Tackle Difference
If you’re thinking of listing yourself, you may want to reconsider. Partnering with Tackle means you get short-term and long-term help so you’re set up for true success. Not only can they get you to Marketplace in less than six weeks, but they’ll continue helping you light up this new delivery channel, shifting the focus from listing to transacting.
Sales Training
When you list with Azure Marketplace, you don’t get a playbook, you get hundreds of pages of Marketplace documents, but when you work with Tackle you do. These tools, tips, and resources for selling on the Marketplace can make or break your numbers.
Marketplace Integrations
For those who don’t want to build your own integrations, they’ve done the heavy lifting for you, including all the research, API creation, and auto-updates for marketing and finance systems, and more. Marketplace integrations change over time, requiring an ongoing “product-based” approach, not a time-boxed “project-based” approach.
Zero-Engineering Effort
Getting to Marketplace on your own requires a high degree of engineering support, which most organizations don’t have the time or resources for. With Tackle, your engineering investment is little to none. Let your engineers remain focused on building differentiating features for your product, let them handle your Marketplace integrations.
True Partnership
Once your product is live, they’ll work with your Sales and Sales Operations teams to help them understand the ins-and-outs of selling through Marketplaces. From understanding when to position a Marketplace deal to your customers to creating Private Offers to Marketplace reporting and accounting, we work with you to maximize the benefits provided by each Marketplace.
Find and purchase the Tackle Cloud Marketplace Platform on Azure Marketplace so you can get listed and start selling today.
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