Common Thread Collective

This post is sponsored by Diamond Links and may contain affiliate links. 

Do you own your own business? I work from home and have my own business as a blogger. It’s important for me to always reach out to my readers and connect with them. There are many ways to get the word out and get your business running. One of those ways is through email marketing and SMS programs.

 

An ecommerce email marketing agency can be really helpful when you have your own business. Having subscribers is a really important part of having a business. This is a great way to connect with everyone and get your business out there. Having others be able to be updated with information on your business is a huge importance. This lets them see what’s going on with your business.

Common Thread Collective operates as an in-house team dedicated specifically to ecommerce and DTC retailers. They handle every aspect of your email and SMS programs. Some of those include planning to implementation, creative to coding, and campaign set-up to ongoing optimization. From planning to implementation, creative to coding, campaign set-up to ongoing optimization, they handle every aspect of your email and SMS programs. Their retention experts know the advantages and limitations of ecommerce marketing channels.

1. CAPTURE: FROM VISITORS TO SUBSCRIBERS

Rather than start with pop-ups or landing pages, set your foundation on a comprehensive journey. They understand how to coordinate paid media and amplify cross-channel campaigns. After diagnosing where your best customers come from, then they optimize for conversions: page-by-page and form-by-form.

2. NURTURE: TURN SUBSCRIBERS INTO NEW CUSTOMERS

They create eye-catching creative, but never lose sight of the prize. Even if your email campaigns look great, can they convert? Are you relying on email templates or default marketing automations? Combine visual storytelling, strong branding, and personalization. That way, you get both design and regular AB testing to make data-driven decisions.

3. RETAIN: TRANSFORM CUSTOMERS INTO LTV

For ecommerce businesses, cash is king. That’s why they focus on driving short-term LTV — 60-90 day payback periods — so you can reinvest in your business.

Even better, they do that through email marketing campaigns, SMS, and loyalty programs as well as customer cohorts built around:

• Seasonality
• First-product purchased
• And the channel or offer that brought them in

There are three packages to choose from. Each of these plans include weekly snapshots of broadcasts and a monthly full program report. You can grow your list and accelerate LTV with full service email marketing and SMS. Also, activate email management begins within three weeks of kickoff and there is a three month initial contract. Additional marketing services are also available: Facebook and social media; Google for SEM, SEO & PPC; ad creative; content marketing, web design, and more!

You can even find out if ecommerce email marketing agency is the right partner for you. They have a free consultation and a 35-point audit. Fill out the form today to see if it is a right fit for you. They’ll be able to help your business grow through SMS and email marketing.