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What is Influence Marketing?
Instead of directly marketing groups of consumers, you would hire/pay an influencer to get the word out for you. They will focus on getting the messages out for large brands through their social media and content (like a blog). Most of the time these influencers are expected to get the word out through their social media platforms. Sometimes they’ll create content for brands or they may post already written content and spread the word through their platforms. When they spread the word, all their readers learn about these brands, which gets the word out there.
What is an Influencer?
An influencer is someone who has a social media following and strong engagements. They continue to give out high quality content. They may have followings in social media, like, Twitter, Facebook, YouTube, Instagram or any other social media program. Some may even have their own websites too. Businesses may even pay these influencers for work they do. They may promote other companies products through social media posts or even sponsored blog posts. There are many ways an influencer can get the word out their about any company or product.
How Do Influencers Make Money?
There are many ways that an influencer can make money. They can take on a lot of various jobs. They may do affiliate sales, social media posts, sponsored posts, ads, and so much more. These are just a few ways they can earn money. Advertising is probably one of the highest paid opps for influencers. They advertise in so many ways. They can put ads on their websites or create them through social media. There are so many ways out their for them to earn money.
Social Media Platforms
Twitter: You can post and interact with everyone through what is called a tweet. Users can like, retweet, post. Those who are not registered can only read them though. They won’t be able to interact.
Facebook: With Facebook you can connect with friends, family and others you may know. You get to share photos, videos, send messages and even get updates on others. It’s a great way to connect with others.
Instagram: This is a great way to be able to edit and share photos, videos and messages with your friends and family. Instagram has a lot to do with just sharing photos or videos.
Pinterest: If you’re looking for recipes, DIY or other ideas, then Pinterest is what you want. This is a great place for influencers to share recipes and DIY they have come up with, along with many other great ideas.
YouTube: This is all about videos. You can share all kinds of videos through this platform. You’re able to share them with the entire world too.
TikTok: This is also about sharing videos, but shorter clips on your mobile device. This is also a more recent social media platform.
Website/Blog: This is where influencers share all their great tips and ideas. It’s a website they have created to share with you whatever they’d like.
Influencer Marketing Tools
Hootsuite: A great place for scheduling your posts and more. You can manage multiple social media businesses accounts too.
Traackr: You can access advanced search filters, integrated email tools & Inluencer Analytics. Fake follower detection too.
Upfluence: Here you can find the top influencers. You’re able to contact them at scale and manage your campaigns and measure results.
BuzzStream: This is a web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.
NinjaOutreach: An Influencer Marketing & Blogger Outreach software that streamlines your influencer marketing and lead generation process with automated outreach.
Tweetdeck: This is a personal browser for staying in touch with what’s happening now.
Buzzsumo: Here you can run a search to quickly discover content ideas, uncover platform insights, identify passionate influencers and more.
GroupHigh: You can find bloggers and social media influencers, research and review websites, measure content and the results of influencer marketing and blogger outreach.
(These are just a few of many.)
How to Become an Influencer
First you’re going to want to think long and hard about what it is you want to have as your niche. You’re going to most likely spend a lot of time online, so make sure you know that this is something you can dedicate a lot of time to. Many influencers spend hours a day online building their readership. There is so much to learn before becoming an influencer. Once you decide what you want to do, set up your blog/website and all social media accounts. Those are going to be used a lot for promoting and sharing everything. You will want to create content often and engage with your audience.
I’m so glad that you included how much work it is to become an influencer. A lot of people love the idea of being an influencer, but they don’t know how much work really and truly goes into it.
Yes, it is so much work. I think everyone really needs to understand that first.
thanks so much for info on becoming an influencer..very helpful. I have a social platform as @cliniquelife on IG, as a Freelancer for Estee Lauder & something I love to do
I love being an influencer as well.
Cool! I will have to check out these tools you listed. I use some, but haven’t heard of the others.
Lots of great ones out there.
I really enjoyed checking out this post. Thanks for giving a breakdown of this information, and sharing the influencer marketing tools.
You’re welcome. Glad it was of some help.
I hadn’t heard of some of those resources before. I want to check out the tracker app.
Lots of great ones for sure.
This is helpful for new bloggers. I use a couple of those blogging tools to keep life easier.
I know there are a lot of other great tools out there too.
Becoming an influencer was the best thing that ever happened to me. It’s been my full time job for almost 3 years now.
I completely agree. I love it.
It’s a daily work, that is being an influencer. The education is a never stopping thing here.
It sure is.
It always boggles my mind that people out there can make so much money this way. I love social media but definitely not enough to become an influencer.
I enjoy it myself. I think it’s a wonderful job.
Influencers really do spread the word about products more than anything else these days. My teens are heavily influenced by those on Instagram and TikTok.
They sure do.
These are some very great tools to take full advantage of. Staying ahead of the curve really goes the distance.
Yes, definitely.
I think that the Influencer marketing is the future and at the same time it’s an important part of today’s marketing. Thanks for these tips and sites that need to check them out!
You’re welcome.
Those are some great tips and information to keep in mind. With this post, people can learn more about what it takes to be an influencer.
Agreed. Lots of good info.
Being a social influencer is an interesting job. It has given me a lot of opportunities to work from home and make some extra income for my family.
I completely agree. It’s a lot of fun, but takes lots of work too.
I think finding your niche is the hardest. Thank you for sharing all of this information!
I completely agree with that too.
It’s the niche piece that brings me down every time. I don’t want to narrow down! (stomping my foot!) I like my varied helter skelter life.
I completely understand that too.
It does need a lot of work if you want to be an influencer. Some are lucky they hit it easily but not for most.
Yep, that is definitely true.
This wonderful post I didn’t much about this I learned lot from your post. Very useful one.
I’m glad it was of some help.
This post is very informative! Social media platforms are very useful. I also use some of these marketing tools.
They sure are.